Understand Google Adword Services and Their Positive Outcomes in Detail
Google, the largest giant in the search engine industry has emerged with some highly productive tools for e-commerce enthusiasts in the last two decades. Traffic from organic links is obviously reliable for the long run but cannot deliver you fast results. Therefore, the trend of paid traffic came into existence. Google Ads were initially introduced by Larry Kim in 2000 when only 350 advertisers took part. Right now, it has become a multi-billion dollars business surpassing roughly $40.3 billion in revenue. This substantial growth is enough to understand the significance of Google AdWords service for online businesses.
PPC (Pay Per Click) advertising professionals make use of Google AdWord to bid on the specific keywords for sponsoring ads. In order to make AdWord campaigning more influential, many leading SaaS (Software As A Service) companies are available in the market. PPC advertisers make use of their platforms to create and optimize Google ads. Currently, Shopify and Bigcommerce Google AdWords are the leading players in this industry because of their smart automation technology. However, you need highly skilled professionals for the optimum utilization of these SaaS providers. While hiring an agency, it is advisable to ask some important questions for service quality satisfaction.
Things to Clarify in Advance
- Are you communicating with a certified premier Google partner company?
- Do they hold expertise in the ad campaigning exactly as you are expecting?
- Are they committing to maintaining complete transparency while sharing information?
- Are they connecting your AdWords and Analytics accounts for reporting results? Make sure that they are capable of preparing custom reports regarding performance that are easy to understand. Request them to show a specimen.
- How frequently you are able to interact with their professional team? Will they keep you up to date with the ongoing process?
- What is their primary focus between the number of clicks and actual conversion? Spending blindly on a substantial amount of clicks is not the way to divert conversion-oriented traffic.
When you hire a credible AdWords agency, they will examine your business situation, its current requirement, your expectations and budget, On the basis of these factors, they choose between five different types of Google Ads including:-
- Search Network Campaigning
- Display Network Campaigning
- Shopping Campaigning
- VIdeo Campaigning
- App Campaigning
Now the next question is, what are the benefits of Google AdWord services that convince an e-commerce business owner to invest in it? Scroll down to find your answers in points.
Advantages of Google AdWord for your Online Business Growth
1) A Reliable and Ethical Technique for Fast Results
adequate traffic is crucial for both the long-term and short-term survival of an online business. seo strategies are implemented while keeping the stable marketing future of a business but they cannot deliver fast results. a ppc advertiser can focus on multiple keywords at a time as compared to seo practices. if your business is struggling with result-oriented leads, google ads service is the most reliable way to bring things back on track.
2) Increase Reachability Through Gmail
Google is also utilizing its email network channel to boost up the impact of AdWords. After approximately 15 years of launching in September 2015, Gmail was integrated to approach more potential customers. Native Gmail ads appear in the promotional and social tabs of Gmail inbox. Email marketing is redefined with the smart technology of AdWord to generate more leads. By 2018, Gmail had reached the goal of 1.5 billion active users worldwide. Evolution in Android technology is one of the biggest reasons behind its success. This active user base is much higher than any other mailing service provider that gives your business an edge in email marketing.
3) Improve Brand Awareness
What is the primary objective of hiring a Google Ads agency? Most of you will say high traffic, lead generation or conversion. Yes, it is true but AdWords service can do a lot more apart from this. When you advertise something in the market, the advertisement channel automatically improves brand awareness. A professional optimized Ad by AdWord agency will definitely increase the brand awareness graph in your targeted area.
4) Remarketing Audiences
In order to influence the buying decision of a potential customer, remarking plays a crucial role. Suppose a visitor reaches your site, explore a specific product or service but leave it without any conversion action. Here comes the role of remarketing. An AdWords agency displays the advertisement for the same product on a site where they are currently surfing. Tactics like free shipping, better discount and cashback with Google Ad can influence them to return back. PPC advertisers can help in remarketing on both display and search networks.
5) Precise Performance Monitoring
Whether your investment is going the right way or not is important to monitor. The smart & user-friendly AdWord console is capable of measuring your performance consistently. The number of leads generated, amount of traffic and clicks are measurable conveniently. Keywords generating higher leads and traffic can also be figured out for executing more impactful campaigning.
Make sure that the objective of a Google Ads service provider is leads and conversion-oriented instead of clicks for diverting traffic only. The Ad campaigning works only until adequate money is available in your account. Therefore, find a professional wisely who knows how to utilize every single penny on meaningful traffic only.