Tips For Starting A New Job At A Digital Marketing Company
When your business realises that it’s grown too big to manage it’s own digital marketing (or you realise you simply lack the time and human resources to do so), you’ll need to find a local digital marketing company to entrust with this task. It isn’t easy to hand this over, and you might feel left out of the loop as things move quickly in this industry, and online marketing processes can change at the drop of a hat. Here are a few tips to keep in mind before you start such a relationship so that you can put your best foot forward and create a mutually beneficial working relationship.
- Get To Know Your Digital Marketing Company
A great thing about working with a digital marketing agency is that different staff in the business will be experts in various aspects of the industry. Whether it’s in SEO, Google Ads or lead generation, there should be someone to talk to who is well versed. Working with experts provides an excellent opportunity to learn, so make sure that you get to know who does what. What they’re passionate about should inspire and motivate you to learn. Ask as many questions as possible, and learn as much as you can.
- Keep Up With Industry Changes
The digital marketing industry is fast-paced. You have to learn to keep up with trends, or you’ll fall behind the competition. To keep up to date, it’s encouraged that you take any learning opportunity that comes your way. The easiest way to do this to make sure you set aside time to read popular digital marketing blogs or social media accounts and make yourself familiar with what’s occurring both globally and locally.
- Learn As Much As You Can
The best way to get comfortable with what digital marketing entails is to learn as much as you can. As mentioned above, the more you read blogs, listen to podcasts and watch Youtube videos, the easier it becomes to ask questions. Soon you’ll find out which areas you feel your business is lacking in, and where you could do with some improvement – you can potentially uncover issues that your agency isn’t aware of, but could assist you to resolve.
- Get Organised
Because running a business is time-consuming, it can be challenging to get on top of time management. However, keeping up to date on the progress of your campaigns and overall digital marketing is also critical. Make sure you know your numbers – profit margin/lifetime customer value/buying cycle duration etc.
Ask your agency what they use to stay organised and up to date with clients. Some agencies will use online platforms like Skype or Google Hangouts, while others might be less formal and communicate via phone calls and text messages. You need to pick a way of communication that’s right for you.
If you don’t formalise scheduled communication, you’ll let it slide. Make it a standing appointment that you can’t skip unless a major emergency takes place, and give it the same attention as you would a meeting with a paying client. Take a few minutes before each session to go over any questions you might have and request that your agency draft a report for the period that you can use to gauge your progress.
Conclusion
The first few months of working with a digital marketing company will be filled with trial and error, but if you stick to it and make it a priority, it will become easier with time. If you’re ready to kickstart your business’s digital marketing with an expert at your side, contact Sprocket Digital today for assistance.