How To Optimize Your Crawling Budget
Google doesn’t immediately index every page on your site as soon as it’s available. In many cases, it can take weeks to get a new piece of content properly indexed. If you’ve just optimized the new landing page for your site or you’re excited about a new product launch, you may not be able to wait weeks in order to see results. One of the best ways that you can rank your page much faster is by improving your crawl budget.
What Is A Crawling Budget?
A crawl budget is the total number of pages that Google will crawl on your site within a 24-hour period. The number of pages that Google will index on your site comes down to how many errors that Google encounters on your site, the number of links on your site, the size of your site and your overall influence. A major news site for example will get crawled multiple times a day.
This can become an issue when you have multiple dead links on your page, improper pathing and errors. When Google regularly faces problems with crawling your page or doesn’t feel as though it’s necessary to crawl your pages as often as other higher authority sites, there is a chance that your crawl budget will be minimized.
To Optimize Your Crawl Budget
– Perform website maintenance regularly to reduce errors
– Block parts of your site which don’t need to be indexed across Google
– Reduce redirects within your site
– Get more high authority backlinks
The process of optimizing your page to improve your crawl budget can be a difficult process. Working with a professional can often help you to manage some of these errors and ensure that your page can be regularly crawled!
This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, a search engine optimization company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries.