MARKETING APPROACHES THAT BOOSTS YOUR PERSONAL BRAND
There is no denying that every individual, whether an influencer, solopreneur, or someone working at an established firm, has their own unique identity. However, only a few people genuinely recognize themselves and know how they want the world to perceive them. That is where personal branding comes in.
Personal branding refers to the way to promote oneself and grab on the relevant opportunities to achieve success. No matter if you have just started your startup or are already in your business’s growth phase, you need to have a personal brand to create a broader influence. While personal branding is a time-consuming and daunting process, its results are worth the effort. Influencing public perception about you and your brand and authorizing yourself as a leader in your niche is crucial for your brand success.
So, if you’re in search of methods to promote your personal brand, in that case, you have landed in the right place. Read on below to learn what marketing approaches you can try for personal branding.
1.PUBLISH AN EBOOK
Writing an eBook is one of the most effective ways to show your area of expertise to your prospects. Is it overwhelming you that writing a book may take up plenty of time? No worries, you can create an eBook without hiring a book publisher. Repurpose your old content with eBook creator software and design a compelling eBook that helps you generate potential leads.
Writing a book gives you a competitive edge and allows you to share your valuable insights about the industry with your target audience. Doing so can also help you build yourself as a thought leader in your niche. Thus, boosting your brand’s credibility and authenticity.
Make sure to keep in mind the following pointers to make the most of this marketing approach:
- Use simple and easy-to-understand language
- Ensure that the font and colors you use must be consistent with your brand
- Don’t forget to add appealing visual graphics such as infographics, images, facts, etc.
- Add persuasive call-to-action
2.LAUNCH A WEBSITE
One thing that the majority of entrepreneurs overlook is building a website. Although guest posting, interviews, and public relations are crucial for the brand’s survival, having your website is equally important.
Through a website, you can get a chance to grow your online presence by appearing on the top results page of search engines. A website is not just for marketing purposes. Instead, it is a great way to encourage people to work with you. Make sure to include the following web pages in your website:
- Homepage: Add a precise overview of your company’s work and success
- About: This page of your website must include a brief description of your brand
- Contact: Add an email address or other contact details for people to connect with you
- Portfolio: It represents the work and projects you did in the past. You can add your portfolio either on a separate web page or in another section of your homepage.
Also, if you haven’t started writing blogs for famous publications yet, you don’t need to worry. Now is the best time to create a website and start blogging. That way, you can establish credibility and achieve a prominent position in the industry. However, we would suggest you pick topics similar to your niche and those which interest your audience. You can also share your personal experience or an interview conducted by some other professional in your industry.
Many customers ask their questions on Google and other platforms such as Quora, Reddit, ASKfm, Stack Overflow, etc. Therefore, create an account on sites where your target audience posts their queries. You can help your prospects by answering their questions and sharing the knowledge. In this manner, you can gain their trust and build your reputation in the industry. You can also share links to your blogs while answering their questions.
However, make sure you are not spamming the answer section with irrelevant links. Also, don’t try to sell your product or services directly or indirectly. Doing so may negatively influence your audience. Notably, you can find awesome trendy ideas on these platforms that can further help you in boosting your personal brand by staying active. You can make your next blog post or podcast to answer most asked questions to attract valuable customers.
Below are some key points that can help you make the most of these platforms:
- Make sure to complete your profile with authentic professional details such as name, picture, etc.
- Only answer questions in which you have full knowledge and expertise
- Learn to communicate effectively with other users
- Make sure to evaluate your performance constantly
4.BUILD A PRESENCE ON SOCIAL MEDIA
According to the Digital 2020 Overview report, more than 3.8 billion people use social media. The statistics show a significant amount of users spend considerable time on social media networks. So if you are not marketing your brand on social media, you are leaving out many opportunities on the table. However, with so many users online, it is pretty much challenging to stand out.
A best practice is to build your presence on social media platforms that are your target audience’s favorite. For instance, if your target audience has a wider presence on Twitter, then it is best to share meaningful insights and develop communication through Tweets. In this manner, you can reach out to your prospective customers effectively. Make sure to post quality content that builds your brand awareness among people and also helps you engage with your potential users.
The following tips will help you to promote a personal brand via social media platforms:
- Post consistently and stay active in the comments section
- Pay special attention to trendy topics and create content based on it
- Make sure to engage your audience with live videos
- Don’t forget to get a greater reach by incorporating relevant hashtags in your posts
5.CREATE ELEVATOR PITCH
As you move forward with the idea of a personal brand, take some time out and create an elevator pitch. It can either be 30 or 60 seconds long to share your brand story and description of products or services. An elevator pitch is the best way to introduce yourself when you attend formal or informal gatherings. You can briefly share your business intentions and let people know where you want to go ahead in your career.
However, avoid speaking about your achievements in too much detail. People want to know what benefits you can bring to them through your products or services. Consider the following point when preparing a solid elevator pitch:
- Keep it short and concise
- Share your strengths, your niches, and other key points
- Focus on future goals rather than the past
- Present reasons why people should trust you
Marketing a personal brand is a perfect way to showcase your skills and expertise. However, the process may get overwhelming at times. All you need is to break down the tasks in the form of chunks. Gradually, you will start to see the results, and soon, people will consider your brand worth their investments.