Five Smart Tips For Facebook Advertising In Nz
Even as new social platforms become popular, nothing will beat Facebook. As one of the first social networking platforms, Facebook will always be one of the most-used by most target audiences. That’s why you need to start advertising to your NZ audience there. Here’s how:
Experiment With Audience Testing
You should know who your audience is already, but if you haven’t begun advertising on Facebook yet, start with a narrow portion of your audience. Over time, you can broaden it slowly by adding interest categories. For example, if you’re marketing a vineyard, you could start with your audience specifically interested in “New Zealand wines.” Then you could broaden it by adding “food and wine” and “wine tastings.” Doing it this way will provide insight on how expanding your audience will affect your results.
You can also experiment with audience testing by speaking to existing customers differently than how you talk to customers you haven’t converted yet. You could offer promotions based on your already existing relationship, such as providing discounted rates for wine tasting experiences.
Use The Facebook Pixel
The Facebook pixel tracks conversions and remarkets your products or services to people who have already viewed your website. It’s a small line of code that could have a significant impact on the Facebook ads you plan on running. Even if you’re not ready to use some of the more advanced strategies that Facebook pixel uses, you should still install it. It will track and remarket your data and have it ready for you when you want to start optimising your Facebook ads.
Publish High-Quality Videos And Imagery
Do you know what your audience doesn’t want to see? Blurry videos and pixelated photographs. If you want your imagery and video content to catch people’s attention, they need to be good quality. Fortunately, you can find high-quality images online to use for your ads.
Perform As Many Tests As Possible
It’s never a good idea to assume that one advert on Facebook will get better results than another. As much as you understand your target audience and know what they relate to, you can’t know something like this for sure until you test it out.
Every time you try something new in Facebook advertising in NZ, you need to test it against your previous adverts. It’s the only way to ensure that the changes you’re implementing will make improvements to the metrics that are most important to you.
Track And Optimise Performance
By using the Facebook Ads Manager dashboard, you can monitor how your ads and campaigns perform. If a new campaign isn’t working well, you can invest the money intended for that campaign in another that is performing well instead. By tracking and optimising performance, you won’t have to make any compromises. But if you’re unfamiliar with Facebook advertising, it would be best to run several ads at once with small audiences. This way, you can determine what works best according to different categories within your audience. The best performing ad should be the one you run as your primary campaign.
Facebook advertising in NZ can be tricky, especially if you’ve never done it before. But using the tracking and optimisation tools available to you, and other features like Facebook Pixel, you can perform tests and produce ads that grab your audience’s attention and get the results you’re looking for.