4 Social Media Trends for Small Businesses

4 Social Media Trends for Small Businesses

There’s no denying the importance of social media for small business advertising.

Over 4 billion people are now on social media, with the average person spending about 2.5 hours per day on it. Between Instagram, Facebook, TikTok, and Twitter, any given small business has the opportunity to track down and appeal to its niche audience.

If you’re going to be successful at social media advertising, you need to keep your ear to the ground. Social media trends are always changing and all social media platforms play a role. In this post, we’re going to look at 4 of the biggest trends, so keep reading and you’ll be able to craft the perfect social media campaign.

Social Commerce

Buying and selling directly on social media has been bubbling up for a few years now, but it seems poised to explode in 2022 and beyond. Having an in-app store for your followers to complete purchases on should be a major focus of any social media campaign.

At the end of the day, it’s all about shopper convenience. Social commerce removes the middle man and lets your followers convert into customers without having to direct them to your website. This is a powerful prospect that may revolutionize consumer spending.

Livestream Shopping

Livestream shopping has been a trend in China for a little while, but it’s starting to hit mainstream western audiences as well. Basically, you have a sales rep live streaming, showcasing, and demonstrating new products. They can also answer customer questions about products and services.

In many ways, live stream shopping is the logical next step for something like the Shopping Channel. The main improvement is that customers can interact directly with the company representative to get all of their questions and concerns answered before investing in a product.

Look Out for TikTok

TikTok may have seemed like a fad to many millennials, but it’s here to stay. If you’re launching a social media campaign without the use of TikTok, you’re letting a huge segment of consumers through your fingers.

If you’re going to advertise on TikTok, you have to master its unique algorithm. It’s all about creating interesting content and letting the personality behind your branding come through. TikTok allows you to connect with your audience on a deeper level, but you have to take the time to engage.

Ad Spending on Smaller Platforms

With the success of newer social media platforms, like TikTok and Snapchat, small businesses are being forced to divert ad spending towards smaller platforms. Even Pinterest can be a valuable place to advertise your products and services.

The big names are still where most of your money should go, but taking a shot on smaller platforms is a must for any social media strategy.

Staying on Top of Social Media Trends

There are countless benefits of social media for businesses, but staying on top of social media trends is a huge part of it. If you’re still spending your time and money on basic Facebook and Instagram ads, your competitors are going to leave you in the dust. Keep researching new trends and you’ll see results come pouring in.

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