3 Factors to Consider while Choosing the Best eCommerce Platform
Over the last few years, eCommerce has become an indispensable part of the retail industry globally. Thanks to the digitalization of modern life and the adaptation of the internet, the retail landscape has changed massively. In 2020 alone, more than 2 billion people purchased goods online. It has made eCommerce sales pass the 4.2 trillion USD mark globally.
Now, considering these are big numbers, the market today is continuously expanding. New companies are looking to enter the eCommerce sector, and the first thing they need is an eCommerce platform. These companies need something like the adobe commerce agency to have a robust platform. Without such a robust platform, it is hard for new entrants to survive in the fierce market competition.
Why does the Best eCommerce Platform Matter?
Growing up in an eCommerce business is more than listing the products on the web. It is a complicated process, like building and developing a physical retail store. It requires the same dedication and strategic thinking to grow and run it.
Now, the reason why it is necessary to have the best eCommerce platform is to take advantage of the digital environment. To elaborate, the best eCommerce platforms provide tools for automation and streamlining activities with minimum to no human intervention.
Choosing the Best eCommerce Platform
Every eCommerce platform has its unique features and benefits. But, of them, if you are to pick the most fundamental features, then they are the following –
Website personalization is one of the biggest things companies need to check before selecting an eCommerce platform. Unlike ten years back, today’s online buyers want a personalized experience. To deliver a personalized experience, the eCommerce site needs to be developed with a relevant algorithm. Customers should be able to see suggestions based on their buying habits. Besides, they should also be able to find their favorite products faster with the help of site personalization.
Different System Integrations
One of the most pivotal factors to consider when selecting an eCommerce platform is the availability of integrations and plugins. One must remember that not all platforms offer these. So, if these are parts of your business requirements, consider searching for a company providing the following plugins-
- Financial/Accounting: Get financial insights like sales, taxes, revenues, profits, etc.
- Analytics System: Having a built-in analytics system is one of the best features of an eCommerce platform. In that way, one can monitor different eCommerce metrics and KPIs.
- Email Marketing: This plugin is essential for communicating with customers via email marketing.
- Third-party Tools: These are essential marketing automation tools, CRMs, and ERPs. Having them is helpful to have further customization.
Speed and Scalability
Slow loading times and frozen webpages often disappoint users and force them to shift to other eCommerce sites. In that way, business growth cannot be consistent because sluggish performance hinders that.
Some questions companies need to have are –
- Does the eCommerce platform handle scaling flawlessly?
- While making updates to the page, is there any noticeable delay?
- Is it possible to update the online store during peak periods?
The best eCommerce platform should also consider security one of their primary priorities in today’s digital age. Because a security breach can damage the most vital asset of your company – customers’ trust.